XML FeedsMavericks "Surfonomics" Study Released
By CostBenefit on Nov 3, 2009 | In Water, Land + Water, Academic Study/Journal Article, Economic Development and Green Jobs, Beaches and Erosion, California, Research Institute NGO NonProfit, Contingent Valuation, Surveys,.., Environmental Economics / Ecological Economics, Costs and Benefits, Recreation | Send feedback »
Link: http://www.savethewaves.org/news/view/102
On October 29, 2009, the Save The Waves Coalition announced the preliminary results from its second “Surfonomics” study, a measure of the economic value of the world-famous big-wave break at Mavericks in Half Moon Bay, California. The study found that the surfing site and area has an estimated economic value to visitors of nearly $24 million per year, based on approximately 420,000 annual visitors.
“Mavericks is an iconic, world-renowned surf break that’s truly unique,” said Save The Waves executive director Dean LaTourrette. “This study provides evidence of not just its environmental value, but of its economic value as well. This further reinforces the notion that it and other special coastal areas around the world need and deserve to be protected.”
The study combined the economic value visitors place on the wave with intrinsic or cultural values of a coastal location with a world-class wave such as Mavericks. An important goal of the project was to build a model that can inform decision makers in coastal communities with important waves around the world. While prior studies of the value of waves have focused on the economic impacts of a contest or industry to local economies, this study looked at the benefits that surfing provides to surfers and observers by focusing on the value they place on the Mavericks wave through what they give up to experience it, as well as their qualitative comments.
The study, entitled “The Value of a Wave: An Analysis of the Mavericks Region,” was conducted by University of Hawaii Economic Research Organization, in partnership with the Center for Responsible Travel at Stanford University, under the guidance of Save The Waves Coalition. ...
Save the Waves Coalition www.savethewaves.org
October 29, 2009
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