Saturday, May 7, 2011

Cleantech stifled by inability to prove cost benefit

Hotwire, the international communications consultancy, revealed that the cleantech industry is still failing to prove the cost benefit of going green, according to delegates at Energy Efficiency Global 2011 (EE Global), an exclusive global forum held this week in Brussels.

41 per cent of delegates interviewed reported that the biggest barrier to the success of the cleantech industry is that the cost saving is perceived to be too weak, followed by 31 per cent who stated that the biggest barrier was an inability to measure the business benefit of green technologies. Hotwire’s findings, from a poll of high-level officials from government, business and NGOs, signal that the industry must act now to avoid business sustainability technology falling off of the board room agenda.

The research indicates that adoption of greener practices are currently being driven by legislation, with 27 per cent stating this as the foremost reason for uptake of clean technology in business. This is closely followed by 24 per cent who believe that business’ strongest motivation for going green is to bolster their reputation.

When asked which countries were perceived to be leading the global uptake of clean technology, 32 per cent stated the USA as their top choice, rating the country far ahead of the rest of the world, with the UK selected by 9 per cent, France by 6 per cent and Germany by 5 per cent.

Giles Peddy, director at Hotwire, said: “The results prove that the adoption of cleantech is currently driven by a feeling of obligation of doing the right thing and complying with the minimum legislative standards. There is clearly still more work to be done to quantify the positive financial impact and business benefits that clean technologies can bring and it is up to the industry itself to improve the understanding and credibility of cleantech solutions.”

Press Release dated April 15, 2001

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